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GOING WILD ABOUT FLOWERS …Nature lovers are getting handy advise on planting woodland wildflowers thanks to a pioneering collaboration between industry and conservationists. The Woodland Wildflowers Project has launched an exciting guide 'Woodland Wildflowers Work', which is designed to help and encourage woodland conservation within communities across the country. The project is aiming to involve more than 48,000 people, including schools, working across England's 12 Community Forests. The Woodland Wildflowers Project evolved from pioneering work carried out by the Mersey Forest and environmental charity Landlife to re-introduce the native Bluebell into woodlands in Cheshire. The work was funded by INEOS Chlor through its Landfill Tax Credit Scheme. The two projects in The Mersey Forest alone have led to over 12 hectares of newly seeded woodland. The scheme was so successful that it has been adopted as best practice for the reintroduction of many more wildflower species. Planting wildflowers in the garden can help to attract birds and beneficial insects such as ladybirds and lacewings, which in turn will reduce garden pests - so it pays to 'go wild'. The guide provides information on when, where and how to collect wildflower seed. Janet Ward from INEOS Chlor said: "The Bluebell Recovery Project has been an important step in learning, understanding and recreating woodlands rich in wildflowers. We are delighted this scheme has been extended through the Woodland Wildflower Project." Adds Janet: "The Woodland Wildflower Project is quite unique in that the communities that have been involved live in and around urban areas. Already, local people are valuing our woodlands more. The project is really about giving nature a helping hand." Members of the public wishing to get a copy of the Woodland Wildflowers Work guide can contact Landlife on telephone 0151 737 1819. ENDS
NOTES TO EDITORS INEOS Chlor continues to help restore Bluebells through the Mersey Forest's Bluebell Recovery Project, which is supported by the INEOS Chlor's Landfill Tax Credit Scheme. Over the past five years INEOS Chlor has provided over £100,000 in Landfill Tax Credits towards environmental improvement projects in Cheshire. Each of the 12 Community Forests participating in the Woodland Wildflowers Project has been awarded funding of £17, 565 over four years by Local Heritage Initiative. In total they cover an area of 452,649 hectares or 1,118,541 acres. Additional funds of £100,000 have been provided through the Esmee Fairbairn Foundation. Landlife is a registered environment charity that works mainly in urban areas and aspires to bring nature and people closer together. By using simple wildflower mixes, based on common core species, the charity aims to create wildlife areas that have sustainable links to their communities.
For further information please contact the INEOS Chlor Press Office: Janet Ward
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