The gaming giant Atari announced that holders of its Atari token will be able to spend it on gambling, gaming and shopping.

According to a June 12 announcement, the new offers for Atari token holders follow a partnership with the sports company Unikrn.

With this partnership, Unikrn will have access to classic Atari games such as Bitcoin Loophole, Pong and Asteroids. Atari, on the other hand, will have access to the company’s sports betting platform and will see its token added to its ecosystem.

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According to the announcement, the Atari token may be used in Unikrn’s shopping, betting and gaming services. Unikrn co-founder and former CEO of Microsoft Ventures, Rahul Sood, explained that he believes gambling will be an important part of the future of sports:

„We know that gambling will be an increasingly important force in the future development of the gaming industry, and we can’t wait to bring the benefits of this partnership to the Unikrn community.“

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Atari is a game company founded in California in 1972 that produced classic titles such as Frogger, Pac-Man, Pong, Asteroids and Space Invaders.

After developing and launching video games in the 70s and 80s, the firm now focuses on the application of blockchain technology and crypto-currencies to the games industry.

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In May, Atari partnered for the first time with Arkane – a blockchain company specializing in the integration of tokens into video games – and announced an initial coin offering to take place this year and the development of two cryptoactives: the Atari and Pong tokens.